Hill’s Science Diet feeling the change

April 24, 2013 by · Leave a Comment 

Hill’s Science Diet petfood brand losing market share as consumers look to smaller petfood brands for more natural options is the title of an article from PetFoodIndustry.com

From the article –

In an effort to compete, Hill’s introduced the Science Diet Nature’s Best line, which included ingredients like lamb, brewers rice, soybean meal and apples. But, “the consumer had a disconnect with this idea of Science Diet and a naturals product,” said Ian Cook, Colgate CEO.

I wonder why? Is it because that Science Diet has ruined it’s reputation a long time ago with the holistic community and now the main stream pet owners are seeing the advantages of feeding their dogs a food based in similar fresh ingredients that they themselves would eat?

Or could it be that they have stagnated while the rest of the industry has changed with the consumer ideals? –

Hill’s launches new Ideal Balance natural petfood brand – New line of dog and cat food is first new petfood brand from Hill’s since 1968 – Is it better late than never or a little too late?

Interestingly, even though they are late to the party and have a large number of foods to model to try to reclaim market share they have still may have missed the mark on this new food. It only received 3 out of 5 stars from Dog Food Advisor, an independently owned website – Hill’s Ideal Balance Grain Free Dog Food (Dry) Although the food is acceptable and is better than their previous products it is still a dog food that your dog can survive on rather than thrive. As consumers we are looking for the best quality ingredients and a dog food that allows our dogs to be their best, to live optimally.

Dr Becker has a few comments about Hill’s decline in her article –
Buyers “Bust” This Pet Food Company – Should You Too?

She summarizes how to maintain a healthy pet extremely well –

While pet product companies and marketers try to find ever more unique and creative ways to lure you, their human consumer, your carnivorous cat or dog maintains the same basic requirement for whole, fresh, unprocessed food as her wild ancestors. In fact, your pet’s health, vitality and quality of life have little to do with how many nifty new pet products you purchase.

In addition to the right diet, your pet’s other most basic needs include:

Plenty of physical exercise and mental stimulation
Minimal exposure to toxins including vaccines, veterinary drugs, and pest preventives
Regular (preferably twice yearly) wellness exams with an integrative or holistic vet
Routine at-home dental care, bathing and grooming
When it comes to caring for your dog or cat, it’s not about finding the latest new invention in pet food or products … it’s about providing your furry companion with a simple, natural diet and lifestyle that creates abundant health and a long life.

What is your opinion? Is Hill’s changing your mind about their pet food? Or have you always fed Hill’s because it has been good food for your dog?

About Dr Daniel Beatty
An Infopreneur with a Veterinary Medicine degree.