Hill’s Science Diet petfood brand losing market share as consumers look to smaller petfood brands for more natural options is the title of an article from PetFoodIndustry.com
From the article –
In an effort to compete, Hill’s introduced the Science Diet Nature’s Best line, which included ingredients like lamb, brewers rice, soybean meal and apples. But, “the consumer had a disconnect with this idea of Science Diet and a naturals product,” said Ian Cook, Colgate CEO.
I wonder why? Is it because that Science Diet has ruined it’s reputation a long time ago with the holistic community and now the main stream pet owners are seeing the advantages of feeding their dogs a food based in similar fresh ingredients that they themselves would eat?
Or could it be that they have stagnated while the rest of the industry has changed with the consumer ideals? –
Hill’s launches new Ideal Balance natural petfood brand – New line of dog and cat food is first new petfood brand from Hill’s since 1968 – Is it better late than never or a little too late?
Interestingly, even though they are late to the party and have a large number of foods to model to try to reclaim market share they have still may have missed the mark on this new food. It only received 3 out of 5 stars from Dog Food Advisor, an independently owned website – Hill’s Ideal Balance Grain Free Dog Food (Dry) Although the food is acceptable and is better than their previous products it is still a dog food that your dog can survive on rather than thrive. As consumers we are looking for the best quality ingredients and a dog food that allows our dogs to be their best, to live optimally.
Dr Becker has a few comments about Hill’s decline in her article –
Buyers “Bust” This Pet Food Company – Should You Too?
She summarizes how to maintain a healthy pet extremely well –
While pet product companies and marketers try to find ever more unique and creative ways to lure you, their human consumer, your carnivorous cat or dog maintains the same basic requirement for whole, fresh, unprocessed food as her wild ancestors. In fact, your pet’s health, vitality and quality of life have little to do with how many nifty new pet products you purchase.
In addition to the right diet, your pet’s other most basic needs include:
Plenty of physical exercise and mental stimulation
Minimal exposure to toxins including vaccines, veterinary drugs, and pest preventives
Regular (preferably twice yearly) wellness exams with an integrative or holistic vet
Routine at-home dental care, bathing and grooming
When it comes to caring for your dog or cat, it’s not about finding the latest new invention in pet food or products … it’s about providing your furry companion with a simple, natural diet and lifestyle that creates abundant health and a long life.
What is your opinion? Is Hill’s changing your mind about their pet food? Or have you always fed Hill’s because it has been good food for your dog?
I do not usually become involved in the legal process but this one is important. The Controlled Substance Act is making it illegal for mobile veterinarians to carry controlled substances on their trucks, such as euthanasia solution. If your horse is suffering and the worst is that it needs to be euthanized, your vet will not be allowed to carry the drugs on the truck to provide humane euthanasia by injection.
What an oops!! It is unwitting consequence of the Controlled Substance Act that was completely overlooked. The DEA is already starting to enforce the law with veterinarians. SO a Bill # H.R.1528 is being sponsored “to amend the Controlled Substances Act to allow a veterinarian to transport and dispense controlled substances in the usual course of veterinary practice outside of the registered location.” This will legally allow veterinarians to carry controlled substances so that horses and other animals can be humanely euthanized when necessary at the farm.
To support this new bill please go to - Help Ensure that Veterinarians Can Provide Complete Care to Their Animal Patients
A Facebook friend, horse owner and lawyer, Laura McFarland-Taylor, changed her action alert to be more in line with a horse owner to read as such -
I am writing as not only a horse owner that regularly uses ambulatory veterinary services, but more importantly as a constituent, to urge you to cosponsor the Veterinary Medicine Mobility Act of 2013 (H.R. 1528).
Veterinarians treat multiple species of animals in a variety of settings. Unfortunately, the Controlled Substances Act (CSA) makes it illegal for veterinarians to take and use controlled substances outside of the locations where they are registered, often their clinics or homes. This means that it is illegal for veterinarians to carry and use vital medications for pain management, anesthesia and euthanasia on farms, in house calls, in veterinary mobile clinics, or ambulatory response situations.
Veterinarians must be able to legally carry and use controlled substances for the health and welfare of the nation’s animals, to safeguard public safety and to protect the nation’s food supply.
The Drug Enforcement Administration (DEA), which enforces the law, has informed organized veterinary medicine that without a statutory change, veterinarians are in violation of the CSA and cannot legally provide complete veterinary care. The DEA has already notified some veterinarians in California and Washington State that they are in violation of this law.
The practice of veterinary medicine requires veterinarians to be able to treat their animal patients in a variety of settings, like rural areas for the care of large animals where it is often not feasible, practical or possible for owners to bring livestock (i.e., cows, pigs, horses, sheep, and goats) into a veterinary hospital or clinic;
Veterinarians also offer house call services or mobile clinics or conduct research and disease control activities in the field away from the veterinarian’s principal place of business.
Veterinarians also respond to emergency situations where injured animals must be cared for onsite such as the transfer of dangerous wildlife (e.g. bears, cougars) or the rescue of trapped wildlife (e.g. deer trapped in a fence).
I am asking you to support the Veterinary Medicine Mobility Act of 2013 (H.R. 1528)because veterinarians need to legally transport controlled substances to the locations of the animal patients, not only for the health and welfare of the nation’s animals, but for public safety.
Please feel free to contact Dr. Ashley Morgan, at the American Veterinary Medical Association should you need additional information. Dr. Morgan is available at 202-289-3210 or email@example.com.
Thank you for your support in this bill!